STRATEGY OF SUPPLY AND ASCERTAINING OF CRITICAL POTENTIAL OF AN ENTERPRISE

Univerzitet u Prištini, Ekonomski fakultet Kosovska Mitrovica, Republika Srbija
Serbia

Redovni profesor Ekonomskog fakulteta Subotica u penziji, Republika Srbija
Serbia

Redovni profesor Ekonomskog fakulteta Subotica u penziji, Republika Srbija
Serbia


Abstract

New classic macroeconomy stands to prove Keynes’ policy and management of demand wrong, and instead focus on economy of supply. Weakening of demand in highly developed countries, especially China, for resources that are exported by developing countries starts to look like classic economic story. World crisis always drops to national economies. Ebb tide of financing and crediting of developing country economies occurs, which further extends global economic crisis. Enterprises are facing with critical hot spots form their surrounding and with critical hot spots in an enterprise itself. Strategies of new growth and crisis exiting strategies are needed in conditions of limited abilities for investing and developing. Identification of potential and controlled future are important assumptions for getiing out of crisis. Risk and uncertainty analysis, and rating of crisis hot spots, represents second step of analyzing potential crisis challengers. Existence of crisis hot spots, by the rule, increases risk and uncertainty and it contributes toward rising discontinuity in enterprise and its surrounding. In this work we will rate crisis hot spots by the probability of their occurrence for certain time and space horizon and by the consequences in case they occur. Because of impossibility of accurate forecasting, there is a need to rely on planning and forecasting, where the accuracy of prognostic will by the rule depend on clarity of defining a problem, quality of information and competency of cadres.


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